Creative ways to use Snapchat On-demand filters for your event.

Today we welcome Martin Niedenfuhr from Local Web Solutions, our resident SEO and social media guru to discuss unique and fun ways to employ the use of SNAPCHAT for your event.

 

Snapchat is arguably the fastest growing social media platform in existence. It is also one of the most effective strategies for marketing and business promotion. Whether it is promoting yourself or an event Snapchat is the right platform for you.

How do I promote an event through Snapchat.

There are several ways you can promote events through Snapchat. The first step however is to gain a following – which is actually a lot easier than people think. Check out my blog (insert link) on How to use Snapchat for Business which will explain how to get your first 100 followers.

once you have people following you it is time to start promoting, the most effective methods to do this is to use custom geofilters.

What is a Geofilter?

A geofilter is a graphic that is displayed on Snapchat and can be utilised by all users within a certain geographic location. 

The best part about geofilters is that they can be custom designed to be whatever you like, this is where the promotion of your event comes to life through Snapchat… See some examples below of people who have used Snapchat filters to promote events  (see below)

Filters Snapchat

How to make an on-demand Geofilter

The most difficult aspect of creating a geo-filter is the actual graphic design work. If you are not an expert on design make sure to check out my video tutorial on Snapchat geofilters which includes a way you can outsource your design for cheap.

You will be required to create the design to certain regulations so check out the official snapchat terms and conditions here:  this link also includes the size and design requirements.

Ensure to pass these on to any designers as well.

The actual process of getting the filter approved is very easy, Snapchat actually provides a step-by-step walkthrough and this can be easily understood by anyone even if you do not consider yourself up to date on tech skills.

Why should I even do this for an event?

Firstly, it is a fantastic way to make your event memorable and unique, your guests will love the idea of having their own unique geofilter. Most importantly though Snapchat’s rise has been meteoric. Over 100 million users watch 10 billion video clips daily. The platform has transformed video storytelling, and its native tools have incredible social media marketing value. The best part about all of this, is that people will be consuming your content organically, Snapchat does not feel like an advertisement… instead it feels so much more personal. This is the original ‘Face to Face’ value that Facebook used to provide for businesses before they implemented their advertising model.

The best part about this method of promotion is that it is perfect for a small-medium scale promotion. If you are creating a corporate event you will be able to create exposure for your brand or company by making geo-filters for that event. Include your logo, and any other form of promotion.  Your guests will use and promote your entire company for you to their networks. As anyone can see, the potential of this is massive.

Let’s be honest, it’s party time. Can’t we just have fun?

The best part about geofilters is that they are cheap. Why not just create a few that people can have fun with. You can do these for your events, capture memories and get creative to create those all important memories and also contribute to the success of your event. See some creative ideas below:

 

The best part about geofilters is that they are cheap. Why not just create a few that people can have fun with. You can do these for your events, capture memories and get creative to create those all important memories and also contribute to the success of your event. See some creative ideas below:

Geofilters Example